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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Affiliate Programs for Advertisers > Web retailers cast a wider net with bigger and better affiliate marketing
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mandy

10-01-2005, 09:51 AM
Quote:Though it’s not as big a part of their overall sales and marketing program as paid search or e-mail, affiliate marketing is an effective strategy to build broader brand awareness and drive motivated buyers to business-to-consumer e-commerce sites

http://www.internetretailer.com/article.asp?id=16248
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Affiliate Programs for Advertisers > Web retailers cast a wider net with bigger and better affiliate marketing