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Quote:Remember all the talk about the value of transparency in blogging, and how it’s freeing writers to communicate using a human voice? The Cluetrain Manifesto famously called for the people of earth to communicate in a voice that is “natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”

It’s been a bad week for transparency and honesty in the blogosphere, demonstrating that once blogging starts making money, the rules change...