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Quote:Austin Texas based PriceFight launched this morning. It’s a shopping search engine that offers a metric it calls “Peoples’ Choice” in addition to displaying which merchants sell an item at the lowest price. Merchants are rated on the fly based on the number and rating of anonymous shopper purchases plus other details in a proprietary algorithm...

The site currently searches over only twelve large merchants and is focused on consumer electronics, but the company says it aims to expand its reach quickly. The Peoples’ Choice feature and merchant ratings have been compiled over the past seven months...

Quote: There are only a few days left until the holiday shopping season begins in earnest, and a new shopping search engine has made its presence known just in time.

PriceFight launched on Friday; the site's main page sports a couple of boxing gloves and the slogan "'Tis the Season to Shop Like a Champ."

The PriceFight beta may need to spend a little more time in the gym before it's truly useful, though.

The site, like many others, tries to display the least expensive source for any given product...