11-20-2006, 10:48 AM
Interview with eBay's Meg Whitman...
full article: http://www.sfgate.com/cgi-bin/article.cg...MEPAG1.DTL&type=business
Quote:WHITMAN: There is the law of unintended consequences. We degraded the buyer experience in a way that we did not anticipate. It took us a few months to diagnose the problem, determine what the right fix was and to put the fix into place.
Q: How did it degrade the experience?
WHITMAN: It used to be that when you would type something into the eBay search box you would get between 200 and 400 results. When we integrated the store inventory format listings, you often got 2,000 to 4,000 results. So people were not able to find what they wanted as quickly.
Secondarily, the store inventory format items were not as well priced as core eBay items. You wouldn't see items of a real value that you were used to seeing on eBay.
What people like about eBay is the great deal. You could see it in the metrics: Buyers exited, they didn't return as often and they didn't bid on as many things.
full article: http://www.sfgate.com/cgi-bin/article.cg...MEPAG1.DTL&type=business