11-20-2006, 12:03 PM
Quote:Questus' in-house usability expert explains that every page of your website needs to act like a home page in order to convert audiences.
Marketing managers and online agencies know how critical the home page is. It's common internet wisdom. Where else can you so clearly state the purpose of your site? Most great web designers spent the last few years generating home pages that looked good, passed the five-second test, respected the three-clicks rule, and established brand legitimacy. That's what converted users into customers. End of story, right?
Wrong...
As much as I know that web designers HATE "rules of design," these are the two critical elements that MUST be incorporated into any effective e-commerce site:
* Your logo as an anchor to the true home page
* A global toolbar that persists throughout the site...
full article: http://imediaconnection.com/content/12386.asp