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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Offline Advertising and Marketing > Offline Consumer Magazines Offering Text-to-Buy (by Mobile) Advertisements
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mandy

11-23-2006, 10:16 AM
Quote:A number of consumer magazines, including Details, CosmoGirl, Glamour and Brides, are including ads with short codes readers can use for text-to-buy transactions.

The ads use a new technology from ShopText and eBay unit PayPal, and allow consumers the option of sampling and purchasing some products via their cell phones, writes Brandweek.

Text-to-buy technology is in its early stages, but, according to Mark Kaplan, founder/CMO of ShopText, it will explode in 2007. Others, however, are not so optimistic...

full article: http://www.mediabuyerplanner.com/2006/11...pabilities
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Offline Advertising and Marketing > Offline Consumer Magazines Offering Text-to-Buy (by Mobile) Advertisements