11-23-2006, 12:46 PM
Quote:According to the poll, New Yorkers have the highest intended online spend, with respondents saying they will purchase $1,483 worth of goods from web sites, nearly 70% of the average New York City gift-buying budget of $2,137. Distant second and third in dollars were Orlando ($645 online, 32% of budgets) and Cleveland ($577, 47% of budgets).
Convenience and the ability to comparison shop are the main drivers for online shoppers, the poll reports:
58% said they shop online to save time,
32% cited the ease of comparison shopping,
29% said they found gift items online that are not available in local stores,
24% cited the value of free shipping,
17% said they are attracted by online sales promotions
17% cited easy last minute shopping.
Only 9% said they shop online to avoid spending money on gasoline.
full article: http://www.internetretailer.com/dailyNews.asp?id=20600