11-27-2006, 10:10 AM
Quote:Every year, the holidays seem to generate more and more of everything: more food, more parties, more travel, more spending, more advertising-- and now, more email. Recent surveys indicate the biggest increase in holiday marketing for 2006 will be email, which means consumers will be inundated with messages all vying for their attention. For companies banking on the last two months of the year to deliver a big portion of annual sales and profitability, doing email right is an absolute must.
Your holiday to-do list
Holiday shoppers no longer wait until the day after Thanksgiving to start the annual spending spree. This year, the season has already started and won't pause for a breath until Christmas. What can you do to get in the game and maximize the season's powerful potential? For starters, don't wait. Lay the groundwork for an effective program with these important steps:...
full article: http://imediaconnection.com/content/12529.asp