12-01-2006, 08:49 AM
Quote:Want to post your white paper with one of the syndication services but don't have a clue where to start? This two-part Special Report is for you. We culled through our Case Study library and talked to a dozen experts at the various syndication networks to bring you everything you need to know. Includes: - A start-to-finish rundown on how to write and syndicate a white paper. - Eight specific pain points to avoid. - Creative samples and a link to a white paper podcast.
Quote:69% of prospects who download and like your white paper will actively pass it along to their colleagues. 36% of total downloads will be passed on to a supervisor.
The more people who read your white paper, the better your chance of closing a deal. One 2004 study showed that 57% of IT purchase decision makers said a white paper influenced at least one buying decision in the past 12 months...
full article: http://www.marketingsherpa.com/sample.cfm?ident=29791