12-01-2006, 08:55 AM
Quote:eMarketer looks at how social networkers' web behavior differs from that of the rest of the population, and examines key points to keep in mind when launching a viral campaign...
Advertising as viral video content often means scattering several versions on the web. The lower costs for viral video -- which need not be as slickly produced, and often should purposely not be slick -- make multiple messages more feasible...
full article: http://www.imediaconnection.com/content/12608.asp