12-02-2006, 10:52 AM
Quote:Mike Hyland, owner of Image Marketing Services, said sales plummeted when he created a test site with only Google Checkout as the payment option for a merchant that sold patented suspenders.
Hyland said his client, Holdup Suspender, usually enjoys one of the highest conversion rates on the Web: one sale for every 20 times someone clicks on the company's Google ad. Hyland used Google's Adwords to publicize the new site, but after 1,500 clicks, he could only count 4 or 5 sales.
"At that point, the client was not exactly turned on to Google Checkout," Hyland said.
And even some retailers are wary. An August survey of more than 40 e-commerce merchants by Piper Jaffray, an investment bank, found that more than 80 percent would not implement Google Checkout because they feared Google would disrupt their relationship with their customers...
full article: http://ecommercetimes.com/story/Jtc4C3AO...oney.xhtml