12-04-2006, 11:41 AM
Quote:Back in the day, books and CDs were the products that pioneered e-retailing. Because retailers of these products generally have been selling for longer periods than many other merchants, they have always had a leg-up when it comes to innovating web site design and functionality. Today they continue to march forward, but some of these e-retailers are marching at a faster paceand as such easily staying ahead of the pack.
Abebooks.com marched way ahead of the pack this year by investing in a social networking site that today links social networkers at LibraryThing.com with the products and content on Abebooks.com. Social networking is a wholly unproven marketing tactic for e-commerceand basically any industry. But Abebooks.com executives believe this kind of use of a social network will pay off...
The content-rich and uncluttered Abebooks.com provides the tools and the people to help anyone try to find a bookwhether the searcher knows a lot or little about it. The e-retailers powerful site search and drill-down technologies and techniques help shoppers dig their way through the merchants pile of 100 million books. And if a shopper simply has too little to go on, he can get a little help from some friends in trying to find the needle in the haystack...
full article: http://www.internetretailer.com/article.asp?id=20663
