12-05-2006, 11:53 AM
Quote:In the same way that offline retailers wouldnt think of only using foot traffic counts to gauge in-store sales, savvy online retailers understand visitation to retail web sites alone is not a sufficient metric for measuring sales success, says comScore chairman Gian Fulgoni. Online site visitation alone does not indicate online sales trends because it doesnt reflect the rate of visitor-to-buyer conversion, nor the value of buyers shopping basket....
full article: http://www.internetretailer.com/dailyNews.asp?id=20713
Quote:The computer hardware category had the largest average order size ($283.31); followed by office supplies ($159.49); flowers, greetings and specialty gifts ($129.55); consumer electronics ($108.68); apparel and accessories ($75.79); shoes and athletic footwear ($57.23); home and garden ($56.57); toys, games and hobbies ($41.98); DVDs and videos ($27.29); and books ($23.21).
Apparel led online spending on Cyber Monday as one of the most popular holiday gifts,...
full article: http://www.internetretailer.com/dailyNews.asp?id=20715