Bolding is mine.
Quote:Begin by measuring your site search conversion rate. One of our customers, Bloomingdale's, told us site search accounts for one-third of its online sales TeaLeaf lets you see exactly what your customers experience on your site. Find out how. and that number has been moving upward. It's important to understand that site search can drive tremendous revenue," Steve Kusmer, senior vice president and general manager for WebSideStory's Site Search Division, told the E-Commerce Times.
Good article, Mandy--TY!
Interesting to me, because I never use site search to shop---I rely on the site navigation, and if that is not well engineered, I am out of there.
However, after reading this article, I plan to do additional research in order to use it effectively on my (still in design mode)site. 1/3 of total sales is nothing to sneeze at!
Yet another related article:
Quote:There are several factors in determining whether your site should utilize the features of a site search solution. The main factor is the size of your product catalog. The more SKUs a storefront has, the more difficult it is for shoppers to find the right products, said Joe Lichtman, director of retail product management for FAST, which develops advanced search technology solutions. Advanced site search with dynamic navigation helps shoppers quickly sift through thousands of products in just a few clicks....
By implementing an advanced and finely tuned site search solution, retailers can benefit by experiencing increased conversion rates, increased average order value, and increased loyalty. Advanced site search helps shoppers narrow down their selection quickly, increasing the likelihood they will make a purchase. Merchants can utilize site search to cross-sell related products to users as they search for products on the site, which can potentially increase average order value. And by offering highly personalized search and recommendations to a specific shopper, advanced site search can help increase customer loyalty...
full article:
http://www.practicalecommerce.com/articl...d-Loyalty/