12-06-2006, 10:13 AM
Quote:In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled, according to a new study, "Consumers Love to Hate Advertising," from Forrester Research. More than half of all American households now report using these ad blocking technologies to block unwanted pitches.
Broadband households have become even harder to reach: some 81% of those with high-speed Internet access employ pop-up blockers and spam filters...
The report suggests that marketers, media agencies, and publishers should see the stabilization of dislike as a sign of hope. At the same time, it warns that companies "cannot afford to ignore consumer distaste for advertising."
And that distaste is strong: "Only 13% of consumers admit that they buy products because of their ads, and a paltry 6% believe that companies generally tell the truth in ads,"...
full article: http://www.informationweek.com/internet/...=196601694