12-06-2006, 11:53 AM
Quote:The difference between most web stores and this years Internet Retailer Top 50 best e-commerce sites is like the difference between a 2003 Ford Taurus and a 2007 Cadillac DTSboth do what theyre supposed to do, but the latter do it more effectively and in a manner more appealing and exciting to customers. The best e-retailers of 2006 have leapt forward, soaring ahead of myriad other retail sites by adding the latest features and functions that, according to some industry observers, are starting to help differentiate successful e-commerce sites from middling ones.
One of the most interesting developments this year has been the sudden adoption by some of potentially vital online video technology. The addition of videos to an e-retailing site creates a whole new site landscape and customer experience...
Online video, live webcasts, social networking, customer reviewsthese are the kinds of things that make this years Top 50 e-retailers shine...
full article: http://www.internetretailer.com/article.asp?id=20674