12-09-2006, 10:57 AM
Quote:Recently, we've noticed a few posts on other blogs commenting on the fact that Google advertises its own products or services using AdWords. We wanted to say a few words on the subject of why and how we do this, with an eye towards laying a few concerns to rest. Here's Walter H., from Google Marketing, to fill us in on the details:
Being rather proud of AdWords as a means to effectively advertise one's products or services, it seems natural to use it ourselves. Since it's a common practice across the industry for companies to promote their own products and services through their own web presence, there is much precedent to do this.
It's important to note, however, that our ads are created and managed under the exact same guidelines, principles, practices and algorithms as the ads of any other advertiser. Likewise, we use the very same tools and account interface.
As does any advertiser, we aim to give our campaigns a budget which is in line with their value to us in terms of the increased traffic we might see. We actively monitor and manage the success of our ads by adjusting ad copy, keywords, bids, and so forth in the same way any advertiser who is concerned with their account performance would...
full article: http://adwords.blogspot.com/2006/12/goog...html#links
