12-09-2006, 12:06 PM
Quote:1. Incorporate surveys as relationship-building tools
When we think of surveys, we tend to think of research-oriented questionnaires designed to gauge customer satisfaction or public sentiment about an industry or brand. The results give us insight and help us to steer corporate direction. But a great thing to do with surveys is to use them for direct marketing. For instance, you could use them in your email program to gather information from customers incrementally rather than all at once when they opt in. Think of this as a next-generation preference page strategy...
2. Send when customers are most likely to open
What's the best day and time to send email?...
3. Dress up those plain messages
Another great way to extend your brand and cultivate customer relationships is by adding marketing elements to messages you may not have thought of as a part of your traditional marketing mix: transactional, account status and administrative...
full article: http://imediaconnection.com/content/12752.asp