12-12-2006, 08:57 AM
Quote:Rule #1: Pick Specific Search Terms
First and foremost says Baer, you need to be realistic and judicious about which search terms you're going to optimize for. "You're not going to be number one for 'Internet marketing' or number one for 'Web site design'. There are literally millions of Web pages that come up when you search for something that broad, and the chances of you being on the first page of Google for something that broad is, for the most part, zero," he says. "So you've got to think a little more strategically about what search terms really make sense for your business."
There's been a lot of research done to show that the more specific the search term, the greater likelihood of somebody actually converting to be a customer, says Baer. "If somebody searches for 'digital camera,' they're probably just kicking the tires. But if somebody searches for 'Canon PowerShot SD600 digital camera,' he or she is probably much closer to buying." So try using longer, more specific search terms that will attract serious customers to your site and/or products or services.
Once you've decided on your search terms, make sure you place them in your page titles, because that's where those search engine spiders look to determine what the page is about. And, says Baer, have different page titles for every page on your site...
full article: http://www.ecommerce-guide.com/solutions...hp/3648366
