12-17-2006, 12:13 PM
Quote:Frankly, using a podcast to sell enterprise software to manufacturers sounds like a very dumb idea. Except, as MarketingSherpa's new Case Study reveals, podcasts can produce real results -- but only if you target just the right executive and use 15 best practices to create and promote them. Plus, podcasts can be gloriously low-budget to pull off. Here's what you need to know (plus creative samples):...
full article: http://www.marketingsherpa.com/sample.cfm?ident=29811
Quote:Step #1. Content best practices
Keep it short...
Make it regular...
Multiple voices...
Multiple "stories."...
No direct shovelware...