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Full Version: The true power of coupons is the ability to drive favorable consumer behavior
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Quote:In order to tap into this demand for coupons you need to determine what consumer behavior you want to reward, and then figure out a suitable reward. Here are a few generic examples that achieve various business objectives:

Trying to gain new customers?

    * 15 Percent Off of Your First Order
    * Sign-up Now and Get 3 Months Free
    * Free Introductory Lesson

Want to reward repeat business?

    * Your 5th Sandwich is Free
    * Your Second Session is ½ Price
    * Every 5th Order is 50 Percent Off

Looking to introduce new products or sell excess inventory?

    * 15 Percent Off All Dive Computers
    * 10 Percent Off Our Gold Package
    * 2005 Snowboards 70 Percent Off (while they last) ...

full article: http://imediaconnection.com/content/12860.asp