12-19-2006, 12:34 PM
Quote:Continually monitor campaign activity.
* Monthly or daily monitoring of campaign activity is critical to identifying and resolving deliverability issues, bounces and ISP conflicts.
Keep your lists up to date.
* Dirty data can raise unwarranted suspicions of spam activity. Delete addresses that bounce after a set number of attempts.
* Be cautious about renting lists.
* Always remove subscribers' names immediately on request.
* Ensure lists are based on recipients who have opted-in.
Manage bounces.
* Keep your lists clean. Check for incorrectly formatted addresses, invalid domains and typographical errors...
full article: http://imediaconnection.com/content/12894.asp