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Quote:Technorati may have been crowned king of blog searches ever since blogs started to make it big, but new market share numbers suggest that the popular blog search site could be taking the back seat to Google's Blog Search. Web market share analysis firm Hitwise says that, according to their numbers from last week, Google Blog Search has finally surpassed Technorati in web traffic—Google Blog Search now accounting to 0.025 percent of all web traffic and Technorati accounting for 0.023 percent...

Although the difference in market share is currently rather small, the difference in demographic between the two is not. While only 10 percent of Technorati's audience is composed of 18-24 year olds, it seems that a whopping 34 percent of Google Blog Search's audience is made up of the highly-coveted age group. Google News's overall audience, by comparison, is only 15 percent 18-24 year olds. "This could indicate that the younger users of Google News are much more likely to click on the 'search blogs' link than the older users,"...

Quote:While only 10 percent of Technorati's audience is composed of 18-24 year olds, it seems that a whopping 34 percent of Google Blog Search's audience is made up of the highly-coveted age group.