01-04-2007, 01:14 PM
Quote:clues to how businesses might grow the stickiness of their sites.
1. Improve first impressions
The first thing you must do to create stickiness is to lower the drop-off rate on the first page. Here are three simple tricks that the leading sites use:
1. Be relevant. Stylehive, ESPN and Daily Kos are all crystal clear on who their audiences segments are, and they successfully target content so the users feel at home.
2. Be clear. Like Yahoo, you can ensure that key content areas are easy to find, even if you have a large quantity of content on the homepage.
3. Be current. Change your content as often as necessary to keep users up to date with whatever passion you are feeding...
full article: http://imediaconnection.com/content/13037.asp