01-04-2007, 02:35 PM
Quote:Many Internet retailers, big and small, may think they dont need a strategic plan, but without one theyre simply reacting to tactical moves by competitors, to unanticipated fluctuations in supply or demand for their merchandise, or to new developments in the industry.
A lot of times a business will just roll along and theres not much effort toward improving, says Craig Smith, founder and managing director of Trinity Insight LLC, a consulting firm that works with e-retailers on strategic planning. People spend their time putting out fires instead of thinking about the future. A formal e-commerce strategic plan is one of the best tools for ensuring happy customers and profitability, Smith adds...
If a retailer hasnt done an e-commerce plan before, sometimes its effective to start with just one aspect of the business...
full article: http://www.internetretailer.com/article.asp?id=20946