TulipTools Internet Business Owners and Online Sellers Community

Quote:It's not one thing: it's all things
An important aspect of web design and development -- one increasingly important as rich media applications become more prevalent -- is the understanding that no one thing is going to make or break success unless that one thing is so glaringly catastrophic as to invite calamity. Let me give you some examples from a research paper NextStage is currently working on:

    * Placing high quality, expensive, prestigious items on a bright background will decrease online sales of those items by as much as 50 percent
    * Using contemporary music on a site merchandising upscale items decreases sales by as much as 75 percent

Those are big numbers for what are simple oofs, yet they are examples of how one glaring error will destroy the best design and development efforts. The important lesson from this is that the use of sound events (music, voice-overs, et cetera) are just one element in the overall environment a site visitor enters into when they browse a site...

full article: http://imediaconnection.com/content/13098.asp

Quote:    * Placing high quality, expensive, prestigious items on a bright background will decrease online sales of those items by as much as 50 percent

Neutrals or neutrals with touches of brighter color are expected by the target market on sites selling expensive "fashion" items.

Quote:* Using contemporary music on a site merchandising upscale items decreases sales by as much as 75 percent

Duh. If incorporating music into your upscale site, classical is the best way to go. It is also the norm for these sites.








Good article, Mandy-TY!