01-06-2007, 10:36 AM
Quote:Do you have a successful e-mail list?
How do you determine its success:? Total subscribers? Number of weekly sign-ups? High open rate? Click-throughs? Comments generated?
All those numbers are important, but often the real value of a good list is the participation it stimulates between the subscriber and your business.
Too many businesses shell out too many dollars and resources to up their number of subscribers or to improve the demographic quality of their e-mail lists, while too few consider the quality of subscriber participation...
full article: http://clickz.com/showPage.html?page=3624385