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Quote:University researchers in the East Bay said Wednesday they have discovered that a number of people who use the digital bazaar at the eBay online site are buying and selling reputations along with goods and services.

Some eBay users resort to artificial means to bolster their reputation on the Internet auction site by selling and buying good feedback...

The researchers found that hundreds of people gamed the eBay feedback system by conducting low-value transactions. Morgan and Brown determined that people would sell low-resolution images of Bigfoot, electronic books on how to improve your reputation on eBay, and even jokes. The feedback buyers often sell these digital items -- which cost nothing to deliver -- for 1 cent...

full article: http://www.contracostatimes.com/mld/ccti...429945.htm

PDF research report on eBay feedback buying: http://www.cctextra.com/multimedia/pdf/ebay_study.pdf