01-13-2007, 12:09 PM
Quote:"World of Warcraft," the massively multiplayer online role-playing game, has reached the 8 million subscriber mark. Since debuting in North America in November 2004, "World of Warcraft" has become the most popular MMORPG in the world. The franchise is available in seven different languages and is played on at least four continents...
"A lot of companies, even if they are not in the gaming industry today, are looking at the success of 'World of Warcraft' and wondering what they can do to benefit from the growing appetite for different types of media," Cai noted. "They are considering what they can draw from the fact that 'World of Warcraft' was so successful with its subscription service rather than relying on retail."...
full article: http://ecommercetimes.com/story/dtpl4f9W...bers.xhtml
