01-14-2007, 04:05 PM
Quote:Is your marketing responsible for getting orders directly from smaller accounts, without relying on a field rep to close the deal? If so, here's a practical Case Study for you to swipe ideas from. Discover how a B-to-B marketer in the electronics field cleverly combines search marketing, Web offers, direct postal mail, telemarketing, plus a nine-step email series to land loads of new $1,300 accounts per year. Lots of hugely inspirational creative samples included...
full article: http://www.marketingsherpa.com/sample.cfm?ident=29833