01-17-2007, 08:39 AM
Quote: the search engine optimization benefits of having a blog.
1. Structured content - Blog software with category features allows the aggregation of content according to themes. This makes it easier to algorithmically categorize content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.
2. Crawlable URLs - Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.
3. Internal links - Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases...
full article: http://www.toprankblog.com/2007/01/seo-b...rom-blogs/