TulipTools Internet Business Owners and Online Sellers Community

Quote:Given this information, who is NOT a great target buyer for eBay?

    * buyers that see online as last resort
    * don't like shopping
    * want speed above all else

Quote:Top buyer issues

    * Entertainment/fun factor has worn off to some degree
          o Buyers that think eBay is fun bid 2x of those that don't
    * Shipping/deals
          o 2/4 segments are price driven - most sensitive to this
          o Most buyer attrition is due to 'too high' shipping
          o Total price matters! (could have told you that in 2004 )
          o Shipping costs kills word of mouth
    * Based on buyer survey here are the top bad things:
          o Item was late
          o S+H too expensive
          o Not as described
          o Seller unresponsive
    * Secondary issues:
          o Never received
          o Item was damaged
          o Poorly packaged
          o Unddeserved negative feedback
          o sold as genuine, but was not

Quote:Who does the buyer blame?  Overwhelmingly they blame the seller.