01-25-2007, 11:09 AM
Quote:...top position in Google Ad listings is not necessarily the best position.
There is no relationship between the position of an advertisement in the Google Ad listings and the chance of that ad being clicked on. Bidding more per visitor in order to get a higher position will not get you more visitors. The number one position in the listings is not the best position. No ad position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the ad's position...
full article: http://www.imediaconnection.com/content/12991.asp