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Quote:Everything in its place(ment)
As you may know, custom channels are a great way to track the performance of individual ad units on your pages. Starting this week, with just a few extra steps you can make your site more attractive to advertisers by allowing them to target these channels as ad placements. Creating ad placements for more visible and desirable ad locations on your site increases their value to advertisers using site targeting and encourages those advertisers to bid more.

Thanks to the feedback of publishers who helped us test out this feature early on, here are some answers to a few commonly asked questions that you may also have about ad placements:

How are ad placements different from custom channels?
Think of ad placements as 'enhanced' custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the 'Channels' page in your account, click the appropriate 'edit settings' link on the right. As you can see below, there will be a box labeled 'Targeting' on the next page which, once checked, will show this channel to advertisers as an ad placement. From there, you'll just need to provide some details on where the ad unit appears on your site:...