01-27-2007, 01:22 PM
Quote:You might not think of generic Internet addresses like Carbs.com as the beachfront property of the Web, but plenty of financial heavy-hitters do, and they're snapping up such real estate -- fast.
Starbucks Chairman Howard Schultz, billionaire Ross Perot and Richard Rosenblatt, former chief executive of MySpace and its parent, Intermix Media, are just three of those attempting to build sprawling businesses around Web domains.
And the list is growing. ``As of late 2004, it wasn't obvious to us that you could turn domains into a real business, but that's definitely proving to be the case,'' said Jeff Horing, a venture capitalist with Insight Venture Partners in New York.
Why are these properties so hot? It owes to a rapidly growing phenomenon known as direct navigation, in which people skip search engines and instead try to find things directly online...
full article: http://www.siliconvalley.com/mld/silicon...552993.htm