01-29-2007, 11:07 AM
Quote:If you are selling a bad product you have three choices:
1. Without reviews, you keep selling the product and risk costly returns and low customer satisfaction
2. With reviews, you can use the leading indicator of negative reviews and quickly remove this product from inventory to reduce returns and improve satisfaction
3. Or, just allow the negative reviews to steer customers to a more satisfying purchase within the category. Let the best products win, and you will win.
In cases 2 and 3 you remain a trusted editor of the best products; customers are happy; you maintain their loyalty, and avoid a return...
full article: http://www.imediaconnection.com/content/13386.asp