01-30-2007, 10:23 AM
Quote:Gone are the days of selling through only a single online sales channel, such as eBay or your website. Here are the days of multi-channel online selling via a sophisticated collection of e-marketplaces and website stores.
For today's multi-channel online retailer, this multiplies the complexity of analyzing business performance. First, you would need to gather data from each one of your online channels. Next, you face the daunting task of not only analyzing a massive amount of data, but first stitching this data together for a unified view of your operations across all online channels. Without visibility into how these moving parts fit together, it's hard to see what your business is doing right, why, and where it can improve.
So how do you turn this chaotic jumble of performance data into actionable insights?...
full article: http://www.auctionbytes.com/cab/abn/y07/m01/i29/s02