02-04-2007, 10:39 AM
Quote:In journalism, what's the sales transaction?
To be a profitable journalist and publisher in today's climate means overcoming the same hurdles as your counterparts in merchandising and marketing. It's all about earning trust, credibility, interest, usability, and relevance. Just because you aren't peddling a shiny new product or service doesn't mean you don't have to persuade. A sale certainly does take place.
The best way to think about the journalism sales transaction is to break it down into four significantly overlapping categories: journalist to reader, publisher to reader, publisher to advertiser, and advertiser to reader...
full article: http://clickz.com/showPage.html?page=3624824