02-01-2007, 11:25 AM
Quote: Yahoo said Tuesday that it planned to build individual Web sites around 100 entertainment brands this year that would pull together content from Yahoos sprawling array of online properties.
The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment...
full article: http://www.nytimes.com/2007/01/31/techno....html?_r=3&ref=technology&oref=slogin&oref=slogin&oref=slogin
The real headline: Yahoo to erect 100 pieces of contrived useless sh.it