02-01-2007, 12:53 PM
Quote:10. Frito-Lay Dan Quayle ad (1993): For the national launch of Wavy Lays potato chips, much-ridiculed former Vice-President Quayle makes a cameo, with a joke about his inability to spell potato.
What failed: Think back to 1993. Other than Heidi Fleiss and possibly Lorena Bobbitt, was there a worse person to associate with your new product than Dan Quayle?
The fallout: Despite some negative reviews, the Quayle ad was followed by more commercials featuring unsuccessful politicians and other losers, including a Chevy Chase ad for Doritos (right after his talk show disaster), Ann Richards and Mario Cuomo for Lays and Bob Dole for just about everything.
full article: http://www.msnbc.msn.com/id/16790823?GT1=8921