02-02-2007, 10:12 AM
Quote:"Behind this flurry of activity, there are a number of Web 2.0 technologies and concepts just now making their way into the retail e-commerce experience," said Mike Brinker, director of the Web channel solutions group for Deloitte Consulting.
These include product wikis -- item descriptors written and edited for the Web by end users -- store blogs, rich Internet applications like Ajax or Flash, social networking and social marketing , product videos and RSS (really simple syndication) catalog feeds...
"Product wikis allow the consumers to go beyond reviews and help author the specifics of product details, product capabilities and product usage," Brinker told TechNewsWorld. "Social marketing -- consumer-driven marketing, embedded marketing in social sites -- lets the consumer gain by spreading the word on products that they like."...
full article: http://www.ecommercetimes.com/story/pxWX...iver.xhtml