02-05-2007, 12:10 PM
Quote:...the slick new checkout wasn`t slick enough, Coastal Contacts soon learned. If a _customer purchasing a set of clear lenses decided during checkout that she also wanted those green-tinted lenses after all, she`d have to leave the checkout page, backtrack to a merchandising page, and maybe--or maybe not--make it back to the checkout to complete the purchase. "They might just say, `Where did the checkout page go?` and forget it, figuring they`ll just come back another day," Morison says.
As everyone in online _retailing knows, however, deciding to come back another day may result in a sale lost to a store or online competitor. So to kick its single-page checkout up to a new level of performance, Coastal Contacts re-launched it last month after rebuilding it on an e-commerce platform designed with Ajax--one of the hottest new tools for providing an easier and faster shopping experience on retail web sites...
full article: http://www.internetretailer.com/article.asp?id=21315