Quote:5 Ways to Improve Search on Your Site...
Area 1: No more taxonomy work...
Area 2: Help from your users...
Area 3: Help for your users...
Area 4: One-to-one targeting possibilities...
Area 5: Combine targeted content and advertising-- a win/win...
Quote:Taxonomy is how retailers structure the dataparticularly the products, product details and categoriesthat a site search application uses to return answers to a visitors query. Many retailers can certainly do a better job with site search if they look at the meta-data that supports their engine, Murphy says. Its easy to say, but sometimes hard to keep in mind: sticking to the fundamentals will improve site search performance.
A good taxonomy that supports a site search application should contain sufficient product detail, which, in turn, supports parametric navigation and sorting and the filtering of products by attributes such as price. Well-described meta-data improves parametric search, says Murphy. Its easy to get caught up in a new tool when whats more important is sticking to the basic blocking and tackling of organizing the information. ...