02-08-2007, 10:55 AM
Quote: Rich media, coupons and themed merchandising areas lead a broad range of customer-focused improvements on retail web sites, research and consulting firm The E-Tailing Group Inc. says in its 9th Annual Mystery Shopping Study.
The state of merchandising online is all about the customer, says Lauren Freedman, president of the E-Tailing Group, Chicago. With the customer in control of the shopping experience, merchant initiatives are focused on control, convenience, creativity, convergence, and community. From the shoppers perspective, the issues are making it easy and saving time while merchants strive to meet their customers` demands and make a profit. ...
full article: http://www.internetretailer.com/dailyNews.asp?id=21358