02-09-2007, 10:25 AM
Quote:By now everyone knows that blogs are being used by many e-tailers as a way to capitalize on word-of-mouth marketing by including customers in the shopping experience. One such example would be providing details about product development and showcasing insider information about the company.
But how do you know if blogging is boosting the bottom line? Measuring the return-on-investment for blogs is tricky since the value can't be measured precisely, but Forrester Research analysts tackled this difficult task by issuing two studies, a case study on General Motors and a report outlining how to calculate blog ROI....
full article: http://www.ecommerce-guide.com/resources...hp/3658776