02-09-2007, 10:32 AM
Quote:Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen side effects. Also, your site is probably showing double-digit traffic growth. And your e-mail file has almost certainly grown as well.
All of which means that when you need your site to perform its best when handling the massive response to that killer e-mail campaign, for instance it could crash, so that customers and prospects trying to log on get error messages. Or just as bad, your Web pages load very slowly.
According to a report published this past summer by JupiterResearch, 33% of dissatisfied online shoppers attributed their dissatisfaction to a Website's being too slow. Another 28% attributed it to having received error messages. More damning still, three-quarters of online shoppers said that when they experience a site that freezes, is slow, or has a convoluted sales process, they will never shop from it again, and 27% said they'll tell their family and friends about their negative experience...
full article: http://multichannelmerchant.com/webchann...ad_022007/