02-17-2007, 09:54 AM
Quote:eTail 2007's theme, "Putting Your Brand in Your Customer's Hands," involved one of e-tailers' most talked about ambitions these days: better customer personalization, which involves observing online customer behavior, including buying history...
The secret to improved online sales is getting "the right offer to the right person at the right time through the right channel," he noted.
However, the personalization shouldn't be too obvious, he said. "If it's good, people will never know that it's there."...
full article: http://www.ecommercetimes.com/story/K4vf...onal.xhtml