02-10-2007, 10:58 AM
Quote:With the expanded implementation of its Personalized Search, Google has quietly but significantly altered the search engine marketing (SEM) playing field, according to Search Engine Land (SEL).
Because Google now weighs a variety of new and ever-changing variables in determining what to return for a search, some established SEM techniques no longer apply, or at least must be altered...
full article: http://www.marketingvox.com/archives/200...more-27150
Quote:1) Optimize For Google Services
The three Google services you might want to socially optimize for are:
  * Google Personalized Homepage, the widgetized box of AJAXified customizable tricks now advertised on the main Google.com home page.
  Â
  * Google Bookmarks, an unexciting but marginally useful bookmarking tool.
  Â
  * Google Reader, the Bloglines-beating RSS reader I recently fell in love with.
full article: http://searchengineland.com/070208-134406.php