02-13-2007, 10:33 AM
Quote: Affiliate marketing the practice of allowing thousands of small Web sites to send potential buyers to your e-business site is entering a renaissance of sorts.
I wrote in my previous column that new, more sophisticated forms of traffic swapping have earned the moniker Affiliate Marketing 2.0. This is a play on the popular Web 2.0 label that's been applied to sites loaded with user-provided Web content, such as MySpace.
Nowhere has the new, affiliate style of traffic management made more impact than in the business of lead generation paying affiliates to send you visitors who will enter their phone numbers, e-mail addresses, or physical addresses for follow-up by your marketing team...
full article: http://www.ecommerce-guide.com/solutions...hp/3659316