02-23-2007, 11:21 AM
Quote:Using analytics data, Overstock realized that product pages forced shoppers to scroll down to the bottom half of pages to get the information they needed to make a purchase decisionÂa design that caused many shoppers to move on without carting products...
ÂSo we moved those things above the fold so the average shopper could make their decision without having to scroll. After redesigning the product pages we saw a 5% lift in adding to cart.Â...
full article: http://www.internetretailer.com/dailyNews.asp?id=21503